INIKA Organic had a powerful impact at New York Fashion Week (image by John Castillo, MUA Campbell Ritchie)
Bright lights, world class designers and extremely discerning audiences embody the fast paced spirit of New York Fashion Week, a global spotlight event that is known to propel brands to elite status.
For environmentally conscious and sustainable companies, convincing users that quality and product performance will not be compromised in any way due to high sustainability standards has proven to be a challenge, however leading brands like Australia´s INIKA Organic, Chocheng and fashion house Jonathan Cohen are quickly shifting public perception.
INIKA Organic- the only all natural makeup brand at NY Fashion Week- was responsible for producing the runway show looks for both Jonathan Cohen and Chocheng, where model appearance and performance are paramount to market success for these labels.
For INIKA Organic, a brand founded in 2006 that has differentiated itself by remaining consistent to its roots and achieving powerful certifications such as Certified Organic, Certified Cruelty-free, Certified Vegan, Certified Halal, 100% nontoxic,100% recyclable – product quality and customer satisfaction have remained unquestionable priorities throughout the years, helping the brand attain a loyal and ever expanding customer base.
Inika Organic had a powerful impact at New York Fashion Week (image by Maria Solorzano, MUA Yuki Hayashi)
With two contrasting looks created for each designer, the first show to feature INIKA Organic was Jonathan Cohen. With a legacy of creating pieces inspired by Mexico, a hint of modern Manhattan and a laid back attitude of California, Jonathan Cohen’s SS2020 show was all about bright patterns and bright makeup to match. With lead makeup artist Yuki Hayashi at the helm, INIKA Organic brought Jonathan’s vision to life with all NEW limited-edition colours curated especially for his runway.
The Jonathan Cohen SS2020 Runway Look:
This show was big, bright and bold. Bright pops of INIKA's 100% natural eye colors stole the limelight and were teamed with INIKA's timeless bases, brows, lashes and lips to bring the look together.The second show saw INIKA Organic create a contemporary take on a 60's natural chic look for womenswear designer, Chocheng. Chocheng's SS2020 draws inspiration from 1960 mystery thrillers Plein Soleil and Midnight Lace. It takes retro wardrobe references and reimagines them for the modern woman. Neutrals, tones of pink, candy stripes, monochrome and coral red worn with wood framed sunglasses, straw bags and platform espadrilles bring a fresh summer femininity to the season. Lead MUA Campbell Ritchie brought Chocheng's makeup vision to life by using the most natural and elegant shades of pink in the INIKA Organic collection, inspired by Jackie O holidaying in Saint-Tropez.
Image by John Castillo, MUA Campbell Ritchie
At NYFW, INIKA Organic made a powerful and long lasting statement of superior quality product performance, seamlessly coupled with high sustainability standards – having a profound impact during the Jonathan Cohen and Chocheng shows and supported by a select group of influential thought leaders in the fashion and beauty world such as Natalie Off Duty, Charlotte Bridgeman, Lorena Haliti, and Lisa Cahue.
Discover more about INIKA Organic on their official website and Instagram profile.
